SEO vs Google Ads vs Social Media

These channels solve different discovery problems. The useful comparison is intent, control, time horizon and the type of demand you need.

Comparison frameworks are educational. Product availability, pricing, specifications and policies can vary by country and change over time.

Option A: Captures people already searching for a problem or solution.

Option B: Can target search demand quickly; social can create or interrupt demand depending on the campaign.

Option A: Usually compounds over time as useful pages earn visibility.

Option B: Paid campaigns can produce traffic soon after setup while spend continues.

Option A: Useful pages can continue attracting search traffic after publication.

Option B: Paid reach generally depends on an active budget and campaign.

Option A: Search impressions, clicks, qualified enquiries and assisted conversions.

Option B: Cost, clicks, conversions, revenue and lead quality should be measured against the campaign goal.

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